Why Coffee Cups Are Objectively the Best Gifts
Christmas is in just a few days and you’re still trying to find that one gift for that one person. Don’t worry; I’ve got you covered for this Christmas and every other gift giving occasion with this secret I figured out about 3 years ago.
When getting gifts for people, there are certain characteristics that we look for. The main ones I can think of are utility, personality, durability, and cost efficiency. The coffee cup maximally optimizes each of these categories.
Over half of the U.S. population consumes coffee and/or hot tea on a daily basis and more consume these drinks on a weekly basis. So, even if you barely know the person, the probability is in your favor for getting something that has a decent amount of utility. Also, at the very least, they could use it for a secondary use such as holding pencils or decoration (if it’s a collectable mug).
Coffee mugs have nearly a maximal amount of personal customizability. Think of any picture, logo, design, poster, artwork, etc that someone would enjoy. It can be put on a coffee mug! Anything that can go on a t shirt, ball cap, cell phone cover, and car bumper can go on a coffee cup. That’s not even to mention the endless amount of design variations on the cup itself. There are camera lens shaped mugs, TARDIS mugs, bullet mugs, brass knuckle mugs, shark mugs, rabbit mugs, etc etc. Also, don’t forget the ace in the hole: hand made coffee cups; they’re at any pottery place which are surprisingly ubiquitous.
Next is the durability criterion. With minimal exception, a decent porcelain mug will last around 20 years. If we expand our discussion to include thermos type coffee cups, both Tervis, Stanley, and many other companies make products with lifetime warranty (although, this affects the customizability and cost efficiency to a certain degree). Nevertheless, the coffee mug passes on the durability criterion.
Lastly is the cost efficiency. The average cost of a decent mug is $8. This is the perfect price for a gift; it’s manageable by most people, it’s above the $5 “cheapskate” threshold yet underneath the $10 “wow, I only spent $5 for you and now I feel guilty” threshold. Moreover, coffee mugs live on spectrum which allows price flexibility given your relationship to the gift-receiver.
In summary, a coffee mug has high utility value, maximal personal customizability, and great durability all at a high cost efficiency making it, objectively, the best gift. Now, you probably are aware of the stigma against coffee mugs as gifts. You yourself may have thought “what! A coffee mug is a stupid cop out gift!” If this is the case, it is my hope that you will reflect on the evidence presented and give deep consideration to this worldview. If you don’t hold this view, I ask that you join me; together, we can change the hearts and minds of our culture to accepting coffee cups as the best gift.